“You don’t need a bigger audience.
 You need a proven system to turn your passion into a premium offer — and sell it with confidence.”
Amy Sangster
Founder of CreatrBusiness.

About us

The Business Education The Creator Economy Was Missing.

CreatrBusiness is your MBA for the new world. Built for thought leaders, content creators, coaches, course creators, who know they can make an impact but feel lost when it comes to business, marketing, operations, and sales.

BEHIND CREATRBUSINESS

Here’s the Scoop

Who We Help

We work with coaches, course creators, and community owners who want to build sustainable businesses and personal brands on social media — but feel stuck when it comes to business, operations, marketing, and sales.

We help creators who’ve built an audience but don’t know how to turn it into income — guiding them to package their knowledge into profitable digital products.

And we help ambitious people who are ready to step into the creator economy for the first time — and build their own CreatrBusiness from the ground up.

What We Do

We help Creatrs build businesses they love — around their passions, interests, and skills. Businesses that create freedom, impact, and income — and can be run from anywhere.

Our system makes business simple. We teach you how to build a personal brand, monetize your expertise, and scale a highly profitable CreatrBusiness with clarity and structure.

Through our programs — CreatrLaunch and CreatrPro — you’ll learn how to grow sustainably, serve deeply, and design a business that supports the life you actually want.

Why We Do It

Traditional education was built for a different era — one that rewarded compliance over creativity. It taught people how to earn a paycheck, not how to create freedom.

At CreatrBusiness, we believe the future belongs to those who think differently. We exist to teach what schools never did — how to build a business around your skills, passions, and market demand.

Our mission is to help you monetize your mind, not your time — so you can do meaningful work, create real impact, and design a life you love.

Our Philosophy

We believe a great business doesn’t just create income — it creates a positive ripple effect.


It challenges you to grow, delivers real results for others, and gives you the freedom to live life on your terms. It should excite you when you wake up, not drain you when you start the day.


At CreatrBusiness, we teach creators to build businesses that work in harmony with their values — ones that create impact, abundance, and fulfillment. Because success isn’t just about what you achieve — it’s about who you become along the way.

The CreatrBusiness Story

Amy Sangster
CreatrBusiness Founder
1

Going Viral

It started on YouTube in 2012. I started sharing my story — and those videos blew up, hitting over 110 million views. That audience wanted to learn from me.

2

Building My CreatrBusiness

I learned everything about business and digital marketing — how to attract attention, build systems, and sell with consistency. That knowledge grew into a multimillion-dollar education company teaching personal finance, online business, and personal branding — generating over $10 million in sales.

3

Consulting Brands

As the creator economy exploded, leading brands started calling. From bossbabe® to Vidal Coaching, I consulted for top entrepreneurs to help them build content, communities, and businesses that scaled.

4

Building MemberUp

A problem started to emerge — Creatrs were duct-taping together multiple tools just to run their business. There wasn’t a simple, beautiful platform to host community, courses, chat, events, and payments — so we built MemberUp. A single platform designed to make running a creator business simple.

5

Building CreatrBusiness

But we realized software wasn’t enough.
Even with the right tools, most Creatrs still needed clear guidance on business, marketing, operations, and sales.
That’s why we built CreatrBusiness — the business education Creatrs have been missing.

Our Values

Kind Candor

We believe real care means holding others to their highest potential. Honesty delivered with kindness creates growth — because the goal isn’t comfort, it’s elevation.

Excellence

Excellence isn’t about perfection. It’s showing up with commitment — getting 1% better every day. Small optimizations, practiced over time, lead to mastery.

Simplicity

We practice operational minimalism — doing less, but better. Every decision runs through one filter: is this the simplest way to achieve the goal?